Evolution, Meaning & Managing The NYSE's Social Media | Matthew Kobach | Modern Wisdom Podcast 216

Navigating Social Media Impact: Insights from Matthew Kobach

Matthew Kobach explores the evolutionary impulses behind social media engagement and its effects on modern communication, particularly regarding the management of the New York Stock Exchange's social media strategy.

Core Concepts and Philosophies

Kobach discusses how social media platforms cater to and exploit our innate desires for social approval and status, leveraging our evolutionary predilections to their advantage. He emphasizes the importance of understanding these mechanisms to effectively manage and engage on social platforms both personally and professionally.

Practical Strategies and Advice

• Maintain consistency in social media posts to build audience engagement and trust.
• Focus content creation around specific themes or topics to establish a clear and engaging online identity.
• Understand the impact of social media algorithms and adapt strategies accordingly to maximize reach and engagement.

Supporting Evidence

Kobach highlights the effectiveness of these strategies by discussing his own success in building a significant following on Twitter through strategic content focus and engagement practices【24†source】.

Personal Application

He applies these strategies in his role managing the NYSE’s social media, focusing on targeted messaging and consistent, themed content to engage a diverse audience effectively.

Recommendations for Tools and Techniques

• Use analytic tools to monitor engagement and audience growth, adjusting strategies based on data-driven insights.
• Explore various content formats and platforms to find the best fit for message and audience, such as videos, blogs, or tweets.
• Regularly update skills and strategies to keep pace with the rapidly evolving digital landscape.

Matthew Kobach’s insights into the interplay between evolutionary psychology and social media provide valuable lessons for individuals and businesses alike, aiming to optimize their online presence and engagement.