Jennifer Lee

Building Your Business the Right-Brain Way by Jennifer Lee is a guidebook that challenges traditional notions of running a business by emphasizing the importance of integrating creativity and intuition into the entrepreneurial process. Lee, an artist and business coach, shares her personal experiences and provides practical advice for building a successful business using a right-brain approach.

Overview

Building Your Business the Right-Brain Way takes a fresh perspective on entrepreneurship by highlighting the value of creativity in developing and maintaining a thriving business. Lee encourages readers to tap into their artistic abilities and embrace unconventional methods to generate innovative ideas, attract clients, and achieve long-term success.

Key Points / Ideas

1. Balancing the analytical and the intuitive: Lee argues that traditional business teachings focus primarily on logical, left-brain thinking while ignoring the power of intuition and creativity. She suggests that integrating both left and right-brain thinking can lead to more innovative solutions and stronger business outcomes.

 

2. Embracing creative practices: The author encourages entrepreneurs to incorporate artistic practices, such as journaling, mind mapping, and visualization, into their business routines. These activities help to unlock new perspectives, uncover hidden ideas, and foster a deeper understanding of what drives the business forward.

 

3. Nurturing your creative self: Lee stresses the importance of nurturing one's creative spirit through self-care and regular creative play. Taking time for oneself, engaging in activities outside of work, and exploring new interests are all ways to fuel creativity and maintain long-term business sustainability.

 

4. Creating a vision and setting goals: The author emphasizes the significance of defining a clear vision and setting achievable goals. By establishing a compelling vision for the business, entrepreneurs can stay focused and motivated. Additionally, Lee provides strategies for setting goals that align with personal values and desires.

 

5. Building a community: Lee underscores the importance of cultivating a supportive and collaborative community. Connecting with like-minded individuals, joining networking groups, and seeking mentorship can all contribute to the growth and sustainability of a business. Lee illustrates the value of community-building through anecdotes from her own experiences.

Conclusion

Building Your Business the Right-Brain Way challenges the conventional notions of entrepreneurship by emphasizing the power of creativity and intuition. Jennifer Lee provides a wealth of actionable advice and empowers readers to embrace their artistic side while building a successful business.

 

By integrating art practices, nurturing creativity, setting clear goals, and building a supportive community, entrepreneurs can forge their path to success. Readers are encouraged to dive into the book and explore the practical strategies and real-life examples shared by Lee. For further exploration of this topic, readers may also be interested in books like The Art of Possibility by Rosamund Stone Zander and Benjamin Zander, or Big Magic by Elizabeth Gilbert.